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Don't Be Boring
Marketing newsletter to help brands escape competition
By Jus Different
· Launched 7 months ago
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You don't sell a product, you sell everything that goes into it
how top brands go deeper than just promoting products
Jus Different
Jul 10, 2022
4
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You don't sell a product, you sell everything that goes into it
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How Netflix's Kaleidoscope got everyone talking
The most noteworthy thing about Kaleidoscope is its narrative. It’s a thriller series with a twist. It not only shows episodes out of chronological…
Jus Different
Jan 22
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How Netflix's Kaleidoscope got everyone talking
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The marketing genius of Spotify Wrapped
Spotify Wrapped is one of the most innovative viral campaigns we’ve seen in the last 20 years. 90M engagements 60M shares 21% increase in downloads With…
Jus Different
Jan 8
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The marketing genius of Spotify Wrapped
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What Payless can teach you about branding
Influencing people into paying $600+ for their $20 shoes
Jus Different
Dec 11, 2022
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What Payless can teach you about branding
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How SBF crafted his story to manipulate you
Storytelling is one of the most effective ways to connect with people. Before you even promote your product, promote your purpose and show people how…
Jus Different
Dec 4, 2022
2
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How SBF crafted his story to manipulate you
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How to use short attention spans to your advantage
Cognitive biases that influence people to buy
Jus Different
Nov 27, 2022
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How to use short attention spans to your advantage
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How to build habit-forming products
Lessons from "Hooked" and "The Power of Habit"
Jus Different
Nov 13, 2022
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How to build habit-forming products
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How gen-z is ending the trend of minimalist branding
In recent years, design has forgot about depth and detail and has now become flat and simple. No outlines, shadows, 3D-ness, and in some cases, no…
Jus Different
Nov 6, 2022
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How gen-z is ending the trend of minimalist branding
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