Don't Be Boring

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You don't sell a product, you sell everything that goes into it
how top brands go deeper than just promoting products
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The wasted $50B opportunity of Vine
How Twitter fumbled a 5 year head-start on Tik Tok
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Jus Different
How unboxing trends created a billion-dollar toy
Selling mystery to kids
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Jus Different
How toy companies exploit child-like innocence
The subtle art of separating parents from their hard earned money
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Jus Different
Going viral with addictive experiences
How to build curiosity and sharing incentives
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Jus Different
How Myspace LOST 115 million users
Sacrificing experience for ads
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Jus Different
How Apple STOLE $10B from Facebook with ONE POP-UP
When Apple joins a category, it’s not there to take part, it’s there to take over. In 2019, Tim Cook wrote a piece for Time explaining the narrative for…
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How to make your CTA's irresistible
Increase clicks by 202%
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Don't Be Boring
Helping brands escape competition
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Don't Be Boring

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