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You don't sell a product, you sell everything that goes into it
how top brands go deeper than just promoting products
Jul 10, 2022
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Jus Different
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You don't sell a product, you sell everything that goes into it
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The wasted $50B opportunity of Vine
How Twitter fumbled a 5 year head-start on Tik Tok
Sep 10
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Jus Different
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The wasted $50B opportunity of Vine
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How unboxing trends created a billion-dollar toy
Selling mystery to kids
Aug 20
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Jus Different
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How unboxing trends created a billion-dollar toy
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How toy companies exploit child-like innocence
The subtle art of separating parents from their hard earned money
Jul 23
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Jus Different
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How toy companies exploit child-like innocence
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Going viral with addictive experiences
How to build curiosity and sharing incentives
Jul 16
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Jus Different
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Going viral with addictive experiences
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How Myspace LOST 115 million users
Sacrificing experience for ads
Jul 9
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Jus Different
1
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How Myspace LOST 115 million users
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How Apple STOLE $10B from Facebook with ONE POP-UP
When Apple joins a category, it’s not there to take part, it’s there to take over. In 2019, Tim Cook wrote a piece for Time explaining the narrative for…
Jun 25
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Jus Different
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How Apple STOLE $10B from Facebook with ONE POP-UP
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How to make your CTA's irresistible
Increase clicks by 202%
Jun 18
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Jus Different
4
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How to make your CTA's irresistible
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Don't Be Boring
Helping brands escape competition
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Don't Be Boring
Helping brands escape competition
By Jus Different
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