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How to take loyal customers and turn them into influencers
At the 2022 PGA Championship, Tiger Woods was photographed while taking a swing. As usual, in the background is everyone recording the moment on their…
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Jus Different
3 pivots that took Oatly to $10 billion
Oatly, the Swedish alternative drink company, was struggling against dairy giants for 20 years. Then in 2012, Toni Peterson became the new CEO of Oatly…
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Jus Different
How to compete against giants
How Missive is taking market share away from Slack and Teams
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Jus Different
The Casino Effect: How Robinhood Gamified Investing
Blurring the lines between investing and gambling
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Jus Different
February 2023
January 2023
December 2022
What Payless can teach you about branding
Influencing people into paying $600+ for their $20 shoes
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Jus Different
How SBF crafted his story to manipulate you
Storytelling is one of the most effective ways to connect with people. Before you even promote your product, promote your purpose and show people how…
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Jus Different
November 2022
How to use short attention spans to your advantage
Cognitive biases that influence people to buy
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Jus Different
How to build habit-forming products
Lessons from "Hooked" and "The Power of Habit"
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Jus Different
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