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How Netflix's Kaleidoscope got everyone talking
The most noteworthy thing about Kaleidoscope is its narrative. It’s a thriller series with a twist. It not only shows episodes out of chronological…
Jus Different
Jan 22
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The marketing genius of Spotify Wrapped
Spotify Wrapped is one of the most innovative viral campaigns we’ve seen in the last 20 years. 90M engagements 60M shares 21% increase in downloads With…
Jus Different
Jan 8
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The marketing genius of Spotify Wrapped
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December 2022
What Payless can teach you about branding
Influencing people into paying $600+ for their $20 shoes
Jus Different
Dec 11, 2022
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What Payless can teach you about branding
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How SBF crafted his story to manipulate you
Storytelling is one of the most effective ways to connect with people. Before you even promote your product, promote your purpose and show people how…
Jus Different
Dec 4, 2022
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How SBF crafted his story to manipulate you
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November 2022
How to use short attention spans to your advantage
Cognitive biases that influence people to buy
Jus Different
Nov 27, 2022
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How to use short attention spans to your advantage
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How to build habit-forming products
Lessons from "Hooked" and "The Power of Habit"
Jus Different
Nov 13, 2022
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How to build habit-forming products
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How gen-z is ending the trend of minimalist branding
In recent years, design has forgot about depth and detail and has now become flat and simple. No outlines, shadows, 3D-ness, and in some cases, no…
Jus Different
Nov 6, 2022
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How gen-z is ending the trend of minimalist branding
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I've written copy for tech companies like Zoom, Slack, and Drift. Here's my framework for writing captivating hero sections.
Your landing page has less than 3 seconds to hook visitors. If they only read this text on your page, will they know exactly what you offer? Or even…
Jus Different
Nov 5, 2022
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I've written copy for tech companies like Zoom, Slack, and Drift. Here's my framework for writing captivating hero sections.
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October 2022
How Gas app went viral and made $1M in 3 months
“I want to make $1 million dollars in 3 months.” That’s what Nikita Bier told his friends in a group chat about their current work plans. So with a team…
Jus Different
Oct 30, 2022
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How Gas app went viral and made $1M in 3 months
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The marketing genius of Liquid Death
How they stood out in a boring market to grow to $700M
Jus Different
Oct 23, 2022
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The marketing genius of Liquid Death
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Loom's billion dollar go-to market strategy
Customer obsession for the win
Jus Different
Oct 16, 2022
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Loom's billion dollar go-to market strategy
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Give your brand a voice worth listening to
How to redpill consumers with your POV
Jus Different
Oct 9, 2022
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Give your brand a voice worth listening to
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