The most noteworthy thing about Kaleidoscope is its narrative. It’s a thriller series with a twist. It not only shows episodes out of chronological…
Spotify Wrapped is one of the most innovative viral campaigns we’ve seen in the last 20 years. 90M engagements 60M shares 21% increase in downloads With…

December 2022

Influencing people into paying $600+ for their $20 shoes
Storytelling is one of the most effective ways to connect with people. Before you even promote your product, promote your purpose and show people how…

November 2022

Cognitive biases that influence people to buy
Lessons from "Hooked" and "The Power of Habit"
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In recent years, design has forgot about depth and detail and has now become flat and simple. No outlines, shadows, 3D-ness, and in some cases, no…
Your landing page has less than 3 seconds to hook visitors. If they only read this text on your page, will they know exactly what you offer? Or even…

October 2022

“I want to make $1 million dollars in 3 months.” That’s what Nikita Bier told his friends in a group chat about their current work plans. So with a team…
How they stood out in a boring market to grow to $700M
Customer obsession for the win
How to redpill consumers with your POV