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The wasted $50B opportunity of Vine
How Twitter fumbled a 5 year head-start on Tik Tok
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Jus Different
August 2023
How unboxing trends created a billion-dollar toy
Selling mystery to kids
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Jus Different
July 2023
How toy companies exploit child-like innocence
The subtle art of separating parents from their hard earned money
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Jus Different
Going viral with addictive experiences
How to build curiosity and sharing incentives
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Jus Different
How Myspace LOST 115 million users
Sacrificing experience for ads
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Jus Different
June 2023
How Apple STOLE $10B from Facebook with ONE POP-UP
When Apple joins a category, it’s not there to take part, it’s there to take over. In 2019, Tim Cook wrote a piece for Time explaining the narrative for…
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Jus Different
1
How to make your CTA's irresistible
Increase clicks by 202%
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Jus Different
How marketers sneak into your subconscious
Overcoming banner blindess
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Jus Different
My most in-depth guide to formatting landing pages to increase your conversion rates
Your landing page has less than 3 seconds to hook visitors. If they only read this text on your page, will they know exactly what you offer? Or even…
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Jus Different
May 2023
How to take loyal customers and turn them into influencers
At the 2022 PGA Championship, Tiger Woods was photographed while taking a swing. As usual, in the background is everyone recording the moment on their…
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Jus Different
3 pivots that took Oatly to $10 billion
Oatly, the Swedish alternative drink company, was struggling against dairy giants for 20 years. Then in 2012, Toni Peterson became the new CEO of Oatly…
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Jus Different
How to compete against giants
How Missive is taking market share away from Slack and Teams
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Jus Different
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