Oatly, the Swedish alternative drink company, was struggling against dairy giants for 20 years. Then in 2012, Toni Peterson became the new CEO of Oatly. They revamped the entire game plan for Oatly, but it wasn’t the product that needed changing. It was the marketing.
3 pivots that took Oatly to $10 billion
3 pivots that took Oatly to $10 billion
3 pivots that took Oatly to $10 billion
Oatly, the Swedish alternative drink company, was struggling against dairy giants for 20 years. Then in 2012, Toni Peterson became the new CEO of Oatly. They revamped the entire game plan for Oatly, but it wasn’t the product that needed changing. It was the marketing.