How Netflix's Kaleidoscope got everyone talking
The most noteworthy thing about Kaleidoscope is its narrative.
It’s a thriller series with a twist. It not only shows episodes out of chronological order but Netflix claims to serve viewers seemingly "randomly" ordered episodes — except for its climactic finale.
If you're wondering if it's like the streamer's earlier interactive film Black Mirror: Bandersnatch, the answer is no. But it does give an interesting and unique way to show a crime action-thriller.
The best order to watch
The distinct colors given to each episode are a tribute to the show's title, and its also a convenient way to keep track of the order in which you've seen the episodes and to compare your progress with others.
With the series giving random episode orders to everyone, it got people talking on social media about what is the best order to watch.
Being different gets people talking
Before an episode even aired, people were talking about Kaleidoscope simply for its fresh style of presentation. Similar to Netflix first starting, when they released entire seasons of a show instead of one episode per week.
Brands usually get caught up on “what’s working” or “the way things are” and settle in to just being drowned out by all the noise. But as soon as you do one little thing different, everyone takes notice.
And for brands, getting attention in crowded markets is both the hardest and most important thing.
So don’t be boring, present yourself in new and exciting ways to get people talking.
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