Spotify Wrapped is one of the most innovative viral campaigns we’ve seen in the last 20 years. 90M engagements 60M shares 21% increase in downloads With no paid spend behind it. Just good old-fashioned word of mouth by people sharing what they listened to most.
The marketing genius of Spotify Wrapped
The marketing genius of Spotify Wrapped
The marketing genius of Spotify Wrapped
Spotify Wrapped is one of the most innovative viral campaigns we’ve seen in the last 20 years. 90M engagements 60M shares 21% increase in downloads With no paid spend behind it. Just good old-fashioned word of mouth by people sharing what they listened to most.