Don't Be Boring

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What Payless can teach you about branding

How SBF crafted his story to manipulate you

How to use short attention spans to your advantage

How to build habit-forming products

How gen-z is ending the trend of minimalist branding

I've written copy for tech companies like Zoom, Slack, and Drift. Here's my framework for writing captivating hero sections.

How Gas app went viral and made $1M in 3 months

The marketing genius of Liquid Death

Loom's billion dollar go-to market strategy

Give your brand a voice worth listening to

How Apple, Nike, and Tesla became cult brands

Why BeReal won't last much longer

Playing moneyball in startup marketing

The Sunniest Place on the Internet

How Coca-Cola Let Consumers Do Their Marketing For Them

The Business Genius of Valentina Voight

The Ad Campaign That Saved Old Spice

shady vs ethical: how the top apps got their first 1000 users

the end of instagram as we know it

tiktok's next step for online dominance

what brands can learn from minions record breaking marketing strategy

being different is more important than being better

You don't sell a product, you sell everything that goes into it

Coming soon

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