Don't Be Boring

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The wasted $50B opportunity of Vine

How unboxing trends created a billion-dollar toy

How toy companies exploit child-like innocence

Going viral with addictive experiences

How Myspace LOST 115 million users

How Apple STOLE $10B from Facebook with ONE POP-UP

How to make your CTA's irresistible

How marketers sneak into your subconscious

My most in-depth guide to formatting landing pages to increase your conversion rates

How to take loyal customers and turn them into influencers

3 pivots that took Oatly to $10 billion

How to compete against giants

The Casino Effect: How Robinhood Gamified Investing

The hidden genius of new Oreo flavors

Why Dream's face reveal ruined his brand

How Netflix's Kaleidoscope got everyone talking

The marketing genius of Spotify Wrapped

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