The Business Genius of Valentina Voight
How she built a multi-million dollar company in two years
Valentina Voight went from dropping out of her computer science major to making millions with women’s lingerie.
Starting from selling calendar shoots, to earrings, then bikinis, she re-invested all those earnings and made Voight into a successful company within 2 years.
Nobody could have known she would be this successful, this fast. All she knew was that it was what she wanted to do and she wanted it to be sexy.
Here’s some tips that helped her sell out every launch that you can use for your brand
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Creating Personalities Behind the Collection
Her first bikini line, which was the Barbie Collection, sold out in two minutes.
How did she do it?
She gave a specific concept to it and created an entire personality behind the collection. The bikini had its very own theme, aesthetic, storyline, and lifestyle.
It had its own world on social media that people wanted to be a part of.
And the success she had with this line is something she replicates for every collection she drops.
Because of that, every drop sells out in minutes.
Get People Talking Before You Launch
Social media is her main marketing tool.
To introduce a new collection, she creates a media rollout to get people excited for what’s coming, with the first photo of herself introducing a new look and persona.
And she doesn’t just repost the same photos on twitter and instagram. Each platform has its own content.
So for a two week rollout where she introduces every single product through teasers. She’ll post final photo shoot images on instagram and have the feed layout with a consistent look. And on twitter she gets more personal and highlights what inspired her, the creation process, the behind-the-scenes, and the before and afters.
From idea to final product.
Building hype this way does two things for your brand:
It gets your fans to spread the word for you
It gets everyone impatiently waiting for the minute you drop
Put Emphasis on Packaging and Branding
You want your brand to make people feel special.
“If you get an item from me, you should feel like it’s your birthday every single time.”
- Valentina Voight
In addition to every line having its own theme, custom packaging is also a part of that customization.
Make your customers feel like that your brand is the only place they can get that quality product and feeling of status.
The birthday gift experience will have them sharing unboxing and story time videos that’ll have social media buzzing about your brand.
Bonus tip: Do the most for your brand
Valentina has a history of having the aesthetics of the collection match her environment. For the Made in Heaven line, she really went to Greece to do the photoshoot.
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