When Apple joins a category, it’s not there to take part, it’s there to take over. In 2019, Tim Cook wrote a piece for Time explaining the narrative for Apple’s next conquering: Digital ad networks. With the headline “You deserve online privacy,” he framed it in a way to make the rest of big tech as corporations greedy for personal data.
How Apple STOLE $10B from Facebook with ONE POP-UP
banger perspective! such a cool writeup.